What is DRAFTED Cards™?+
A video collectible card, personalized for every participant in a sporting event. Filmed at bib pickup, each participant gets their two-sided card by text, with their first name, their superpower and their rarity: Classic, Gold or Hologram.
Which sporting events is it for?+
Road races, trail races, fun runs, race series and hybrid fitness competitions like HYROX: any event with a bib pickup or an expo, anywhere in the world, from 2,000 participants. Each city in a series can have its own edition, to collect from one stop to the next.
Our running club organizes an event. Is it for us?+
Yes, from 2,000 participants. Your members get a new card at every edition, and the collection grows year after year.
I organize themed races and I’d like to increase my revenue. Any ideas?+
Add DRAFTED Cards™ to your registration: every theme gets its own card design, and your participants add it in one click. A share of every card sold goes to your race, and the card’s two sponsor slots open the door to new partnerships. Every new theme, a new card to collect.
Are the cards printed?+
DRAFTED Cards™ are 100% digital: every runner gets their video card by text, ready to save and share on social media.
What does it cost, and what does it earn?+
As an add-on, it’s free for your race: your runners buy their card, and a share of every card sold comes back to you. Included in the ticket, we charge a per-runner rate with volume pricing, set out in your quote. Either way, you offer the card’s two sponsor spots to your partners: extra revenue for your race.
What share goes to our race?+
We set it together, based on the size of your race.
What does a sponsor get from being on the card?+
Their name and/or logo on the front, just above the participant’s first name, and on the back. Every participant keeps and shares their card: the brand travels with it, across thousands of cards.
What do participants get out of it?+
A keepsake with their name on it, filmed like a pro, ready to share in one tap. One card per edition, to collect.
How do the cards bring participants back?+
Every edition has its own card. Participants come back to complete their collection, and every shared card makes their friends want to sign up.
What does the organizer need to provide?+
A space of about 4 m (13 ft) at the expo, two power outlets, and a few details about the race (logo, colors, sponsors) through our questionnaire. We handle the setup, the filming, and creating and sending the cards.
We already have an official photographer.+
Perfect: they cover the race, we create each runner’s personal card. The two go hand in hand.
What about our runners’ data?+
Your runners give us their number and their consent themselves, at the photo booth. Each card is sent through a private link, and we comply with the data protection laws of every country.
